Infant, Toddler and Preschool Clothing Market in the U.S.
In 2011, a full two years after the Great Recession of 2008-2009, U.S. consumers are once again buying their beloved premium and luxury goods, and that includes some ITP clothing and footwear, too. Actually, the upscale influence jazzes up this market across all price-tiers, with famed fashion designers involved in selling little kids’ goods through mass retail, or online. Use of organic fabrics is another driver that is justifying higher price-points…
ITP clothing/footwear is an evergreen market, because the pool of newborns is constantly renewed; yet the same market is mature, for the number of live births has been pinned to the 4.0 million newborns mark, annually, for decades now: Thank some companies’ innovative marketing and design, which have driven retail value to almost $18.4 billion – a figure that could exceed $23.0 billion, as of 2015.
This latest edition of MarketResearch.com’s popular Packaged Facts report describes birth, societal, and licensing trends that drive sales in the mega-market for ITP clothing/footwear. Analysis portrays not only the personality of the ITP clothing/footwear business itself, but also the competitive personalities of players Brown Shoe, Carter’s, Disney, Hanesbrands, The Jones Group, Sun Capital/Gerber Childrenswear, and others. In addition, ample Experian Simmons demographic data are examined in depth.
Table of Contents :
Chapter 1: Executive Summary
Two Basic Categories: Clothing and Footwear
ITP Age Brackets
ITP Clothing Sized According to Six Scales
ITP Footwear Size-Ranges
How Obese or Athletic-Type ITPs Are Accommodated
The AAFA Restricted Substances List (RSL)
Insights and Opportunities: An Evergreen Market, Yet Essentially Mature
Insights and Opportunities: Lots of Small Marketers Struggle to Rise Above Commodity Herd
Insights and Opportunities: America’s Turn to Be Overwhelmed by Foreign Brands
Insights and Opportunities: Hot Spots Are Green, Natural, Organic, Recycled, Upscale, Ethnic
Green/Natural/Organic/Recycled
Upscale ITP Products
Hispanic Families
Arab and South Asian Families
Overall ITP Clothing/Footwear Market Climbs Past $19.5 Billion in 2010
Clothing Category Breaks $17.7 Billion Mark
Footwear Category Trends Up to $1.8 Billion
Yoga Moms, Hispanics Are Drivers; Recession, Used Goods Are Drags
Projection for 2015: ITP Clothing/Footwear to Approach $25.2 Billion
Projection for 2015: ITP Clothing Category Will Climb to $22.8 Billion
Projection for 2015: ITP Footwear Foreseen in Leap to $2.3 Billion
Table 1-1: U.S. Retail Dollar Sales of Clothing/Footwear for Infants, Toddlers, and Preschoolers (ITPs),* by Product Category, 2001-2015 (Dollars in Millions)
Mass Merchandisers Reap Half of ITP Clothing Retail Dollars
Shoe Stores Capture Most ITP Footwear Retail Dollars
Table 1-2: Share of U.S. Retail Dollar Sales of ITP Clothing and Footwear, by Category and Retail Channel, 2010 (Dollars in Millions)
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Related reports
Infant, Toddler and Preschool Furnishings, Toys and Accessories in the U.S.
http://www.bharatbook.com/detail.asp?id=158124&rt=Infant-Toddler-and-Preschool-Furnishings-Toys-and-Accessories-in-the-US.html
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